Green Point Living Lab (LL) (a member of the European Network of Living Labs—ENoLL) operates as an open, co-creative ecosystem based on the Multi-Actor Approach (MAA). It fosters real-life experimentation and collaboration among farmers, food businesses, technology providers, researchers, knowledge actors, NGOs, and consumers to co-create innovative solutions for a more sustainable and resilient food system.
As a user-driven LL, Green Point integrates technological (big data, IoT (Internet of Things), blockchain), economic (circular economy, food waste reduction), social (consumer behaviour, food safety), and environmental (smart farming, biodiversity preservation) innovation. It emphasizes iterative co-creation, stakeholder-driven innovation, and systemic transformation to ensure that solutions are practical, scalable, and impactful.